Bringing the Product to Life
Creative Direction | Identity Design | Editorial
While working at Whiteroom creative agency, I was the lead designer for J. Rotherham Group; a luxury interiors and stonework fabricator in Yorkshire. A brand celebrated in the industry for their expertise and innovation, they also recently relaunched their own luxury quartz brand – Gemini Quartz; a product developed in-house blending contemporary designs with modern technologies.
Whilst J. Rotherham are instantly recognised as leaders in the industry, their introduction of Gemini Quartz has further authenticated the brand’s excellence in the field. Working closely with them, we began the evolution of the GQ brand; drawing inspiration from the heritage of the business, whilst modernising the brand aesthetics and creating a flagship product within their portfolio.
The logo itself highlighted the balance between design and technology, visually reflecting the product concept; the two initials joined with a bespoke ligature but separated by a line detail.
Particular consideration was given to connecting the product to the J. Rotherham brand, with an ownership detail becoming a key part of the identity system.
Gemini Quartz proposes succinct yet varied collections of luxury quartz. With this in mind, we curated a product structure of design conscious collections, allowing for effective storytelling which would further enrich the brand within the portfolio. This structure also illustrates the versatility of the collections, an important factor when considering the diverse nature of interior decor and the evolving trends which greatly impact the sector.
