I’m a brand designer and strategist drawn to story-first thinking, with a focus on shaping identities that feel culturally aware, visually sharp, and built with intention.
My work sits at the intersection of concept, direction, and language - building brand worlds that don’t just look good, but feel like they belong. Influenced by art, fashion, and the shifting pace of culture, I’m always thinking about how brands show up and stay meaningful in the real world.
Currently Senior Brand Designer at Foretell Studio.
Sometimes working on select side projects - always thinking about what’s next.
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Services
Working with brands big and small, on a broad range of design services.
Brand Strategy
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Before a brand can speak, it needs to listen.
Understanding your audience, your industry, and the space your brand occupies is where it all begins. Through thoughtful research and cultural awareness, this process uncovers what people care about, what your competitors are saying (and missing), and what makes your product or brand relevant in today’s landscape.It’s not about data for the sake of it - it’s about finding the right insights that fuel real creative direction, grounded in context and built to connect.
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Clarity is everything - especially in a crowded market. Strong positioning means your brand doesn’t just exist, it resonates. It’s the difference between blending in and being instantly recognisable. By defining what your brand stands for and why it matters, you create a space that only you can occupy - in the market, and in people’s minds.
Done right, positioning becomes the foundation for every creative and strategic decision that follows.
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More than a tagline, your brand story is the emotional thread that ties everything together.
It’s how your audience understands you - not just what you do, but why it matters. A well-crafted narrative builds trust, sparks connection, and gives your brand dimension beyond the product.In a world overloaded with content, story is what cuts through. When your brand speaks with clarity and heart, people don’t just notice - they remember.
Creative Direction & Design
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This is where your brand becomes tangible - a visual and verbal system that captures who you are at a glance.
From typography to tone of voice, it’s the toolkit that makes your brand instantly recognisable, cohesive, and consistent wherever it shows up.A strong identity doesn’t just look good - it builds familiarity, trust, and lasting presence in a noisy world.
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Bringing your brand to life through imagery that feels intentional, lived-in, and unmistakably yours.
From moodboards to shoot day, this is about more than aesthetics - it's about creating a visual language that captures your brand’s tone, values, and story in every frame. Whether it’s campaign stills or motion content, every shot is crafted to resonate, not just impress.
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Translating your brand’s voice into layout, type, and structure that not only looks good, but communicates clearly and with purpose.
From lookbooks to brand books to campaign materials, editorial design turns your story into something tactile and considered. Every page is an opportunity to shape perception, guide emotion, and deepen connection with your audience.
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Custom visuals that add personality and depth to your brand story.
Illustration brings an original, handcrafted touch - making your messaging more memorable and distinctive. Whether it’s subtle accents or bold statements, the right illustration can elevate your identity and help your brand stand out in a crowded market.
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Simple, purposeful symbols that communicate your brand’s essence at a glance.
Well-designed iconography enhances usability and strengthens visual language, making your brand instantly recognizable and easier to navigate across platforms and touchpoints. It’s the small detail that builds big brand cohesion.
Content & Social Media Strategy
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Crafting content that not only looks good but truly connects with your audience by weaving cultural insights and social trends into your brand story. This approach ensures your message stays fresh, relevant, and engaging across platforms - building lasting relationships and encouraging meaningful interaction. Strategic content isn’t just about posting regularly; it’s about creating a consistent voice and visual language that strengthens brand identity and drives growth over time.
Process
A.
Discovery
Seeking out market insights, figuring out who you are and what your product/ service is really about.
B.
Strategy
Thinking process & agreeing the parameters for creative execution.
C.
Design
Creating beautiful eye-catching visuals to capture the imagination.
D.
Delivery
Delivering final designs after the project has been approved and continuing a trustful partnership.
Building Brands That Matter Together
I believe the strongest brands are built with intention - clarity of purpose, honesty in storytelling, and a commitment to making a difference beyond just profit. That’s why I’m drawn to brands that lead with meaning, especially those founded and driven by women who are shaping their industries with vision and authenticity.
Working alongside these brands means diving deep into their unique stories and amplifying their voices through thoughtful design and strategic storytelling. It’s about creating brand experiences that don’t just catch attention, but build lasting connections and inspire real loyalty.
If you’re a brand that values bold ideas, authentic narratives, and a collaborative creative process rooted in respect and intention, we’re already speaking the same language.
