Embracing Natural Beauty
Brand Research / Brand Strategy / Storytelling / Tone of Voice / Identity Design
Focusing on elegance and authenticity, I crafted a brand identity for a skincare brand Hydre that reflected its commitment to natural beauty. With a desire to highlight the nourishing benefits of its star ingredient, Jojoba, Hydre sought to create a story that would resonate with its audience, emphasising the importance of natural skincare solutions in addressing various skin problems. Earthy tones, soft shapes, and botanical elements were woven into the identity, evoking a sense of purity and vitality.
At the heart of Hydre's story was the desire to connect with its audience on a personal level, to inspire confidence, and to empower individuals to embrace their natural beauty. By crafting a narrative that resonated with the emotions and aspirations of its audience, Hydre was able to forge a deep and lasting connection, fostering a loyal community of skincare enthusiasts dedicated to the pursuit of healthy, radiant skin.
