I offer a combination of brand strategy, creative direction, and design - working with brands from early-stage thinking through to final execution.

This includes:

• Brand Strategy - research, positioning, and brand storytelling to define what your brand stands for and how it connects

• Brand Identity Design - creating cohesive visual and verbal systems (from typography to tone of voice) that make your brand recognisable and consistent

• Creative Direction - shaping how your brand comes to life across imagery, campaigns, and content

• Editorial & Visual Design - lookbooks, brand books, campaign materials and other touchpoints that communicate your brand clearly

• Content & Social Strategy - developing content that feels relevant, culturally aware, and aligned with your brand

Projects can range from full brand builds to more focused creative direction or design support, depending on what you need.

Start by getting in touch through the contact form with a short overview of your project - what you’re building, where you’re at, and what you’re looking for support with.

From there, I’ll review your enquiry and come back to you with next steps. If it feels like a good fit, we’ll schedule an initial call to discuss your goals, scope, and timeline in more detail.

Following that, I’ll put together a tailored proposal outlining the approach, deliverables, and investment.

My approach sits between strategy and design - not treating them as separate stages, but as one continuous process.

I don’t just focus on how a brand looks, but on how it thinks, communicates, and exists across every touchpoint. Each project starts with clarity - defining a strong point of view - and carries that through into a considered, cohesive visual and verbal identity.

There’s also a strong emphasis on cultural awareness. The goal isn’t to follow trends, but to understand them, interpret them, and create something that feels relevant without being temporary.

The outcome is work that feels intentional, distinctive, and built to last - not just visually, but conceptually.

Each project is priced individually based on scope, timeline, and requirements.

Following an initial conversation, I’ll provide a tailored proposal outlining the approach, deliverables, and associated investment. This ensures the work is aligned with your specific needs rather than a one-size-fits-all package.

For smaller or more flexible engagements, I also offer day rates or retainers depending on the nature of the collaboration.

Social media strategy and content creation can also be supported on a retainer basis, starting from £1,200 per month, depending on scope.

Collaborative, considered, and straightforward.

I work closely with my clients throughout the process - asking the right questions, challenging where needed, and ensuring every decision is grounded in a clear idea. It’s not about adding layers for the sake of it, but refining down to what truly matters.

The process is structured but flexible, with clear stages, regular check-ins, and open communication throughout. You’ll always understand where we are, what’s next, and why decisions are being made.

The goal is to create work that feels aligned, intentional, and built to last -with a process that’s as clear and thoughtful as the outcome.